AI Connector for Claude and ChatGPT

1.1 Read and explain

• Marketing and social analytics — ad campaign results across Meta, Google, TikTok and Snapchat, social post performance, best times to post, AI insights and competitor reports.
• Sales analytics — revenue, orders, products, customers, risk and forecasts from your connected stores.
• Deals, projects, vendors and expenses — your pipeline and project money, with the same visibility you have in the app.
• Invoices, goals and reports, and email campaigns, contacts, segments and bookings.
• Your account — workspace, plan, connected platforms and team.

1.2 Create and schedule posts (with your OK)

When you allow it on the connection screen, your assistant can create, edit, schedule, publish, cancel and delete Instagram and Facebook posts in Content Studio, schedule and publish posts to your LinkedIn Company Pages, attach images or videos from your Insytical media library, and build Instagram carousels of 2-10 image slides. It can also save posts for X, TikTok, YouTube, Pinterest and Snapchat as drafts on your calendar, for you to post yourself — Insytical publishes to Instagram, Facebook and LinkedIn Company Pages only. Both Claude and ChatGPT ask for your confirmation before anything goes live, and nothing is ever published without an explicit yes. LinkedIn posts also wait for your approval in Insytical, under Settings → AI assistants.

1.3 Make images, videos and AI posts (with your OK — and your credits)

This is its own box on the connection screen, Create images and videos with AI, next to Create and schedule posts; both are ticked to start. Left ticked, it lets your assistant use Insytical's own AI: write a post's caption and make its picture from a short brief and your brand kit (for Instagram, Facebook or a LinkedIn Company Page), generate carousel slides, and make images and videos in Media Studio. These spend your AI credits and video allowance exactly as they do inside Insytical. Before each one, your assistant shows what will be made and what it costs, and nothing is charged until you say yes. Untick Create images and videos with AI to connect without any spending.

1.4 Prepare ad campaigns — and launch them if you allow it

This is a third box on the connection screen, Prepare ad campaigns, also ticked to start. With it, your assistant can build complete campaign drafts for Meta (Facebook and Instagram, including regions and cities), Google Search and Display, TikTok, Snapchat and LinkedIn — audience, budget, dates, ad copy, and images or videos from your Media Studio library — and run the same launch check as the campaign wizard. With this box alone it never publishes a campaign or spends your ad budget: it asks you for the budget and dates instead of suggesting them, then gives you a link to the wizard's review screen, where you check every detail and press Publish yourself.

Launching has its own box, Launch ad campaigns, which starts unticked. Tick it and your assistant can also publish a campaign that passes the launch check, which starts spending your ad budget. Before each one goes live, it shows you how long the campaign runs and the most it can spend in total, in your ad account's own currency, and launches it only after your explicit yes. If the budget, the dates or the ad account change after that, it asks again. The workspace owner can switch launching off, have each launch approved in Insytical instead, or set budget limits under Settings → AI assistants.

1.5 Follow your Instagram competitors

• Read their report. With Marketing and social analytics, your assistant can list the Instagram competitors your workspace follows and read the same report you see on the Competitors page — headline numbers against yours, their best posts, topics, themes, hashtags, formats, posting times and every post — for the last 30, 90, 180 or 365 days. It can also read an AI summary made in the last 24 hours, at no cost; reading never makes a new one.
• Explain what’s working for them. With Run analyses and refresh your data as well, it can write a new AI summary — three findings and three ideas for your brand. It tells you the cost first and spends your AI usage only when you say yes; if a summary was made in the last 24 hours, you get that one at no cost.
• Change the list. Run analyses and refresh your data also lets it add a competitor by its Instagram username, with the same checks as the app, and remove one. Removing deletes that competitor’s saved posts and follower history, so it asks you first.
• Make your version. With Create and schedule posts, it can turn one of the three ideas, or one of their posts, into a Content Studio draft written for your brand. It only ever makes a draft: it waits on your calendar, and nothing is published until you schedule it.

Name a competitor by its @username or paste a link to its Instagram profile. Competitors’ captions are their own words, handed to your assistant as data to report, never as instructions.

• An Insytical account on any plan, or in its free trial. What your assistant can see follows your workspace and, for team members, their permissions — exactly as in the app.
• Claude: custom connectors are available on Free (one connector), Pro, Max, Team and Enterprise. On Team and Enterprise an organisation owner adds the connector first, then each person connects their own Insytical account.
• ChatGPT: custom connectors need a paid plan (Plus, Pro, Business, Enterprise or Edu) with Developer mode switched on. On Business, Enterprise and Edu an admin has to allow it. Plus and Pro can read your data but cannot create posts or prepare campaigns.
• Posting needs a Facebook Page, Instagram account or LinkedIn Company Page (one you're an Admin or Content admin of) connected under Integrations → Marketing platforms. Drafts for the other platforms need no connection.
• Making images and videos, AI-written posts and carousel slides uses your plan’s monthly AI allowance, the same as inside Insytical.
• Preparing ad campaigns needs a Meta, Google, TikTok, Snapchat or LinkedIn ad account connected under Integrations → Marketing platforms.
• Following Instagram competitors needs Facebook connected under Integrations → Marketing platforms, with your Instagram business or creator account linked to its Page.

Your server URL is shown under Integrations → AI assistants inside Insytical, with a one-click copy. For the ordinary Insytical account it is https://backend.insytical.com/mcp.

• In Claude (claude.ai or the desktop app), open Settings → Connectors.
• Click Add custom connector, name it Insytical, paste the server URL above and click Add.
• Click Connect. A window opens: sign in to Insytical if you are asked to, review what Claude may see, choose whether it may also create and schedule posts, make images and videos with AI, prepare ad campaigns and launch them, and click Allow.
• In a chat, turn the Insytical connector on from the tools menu and ask away.

• In ChatGPT, open Settings → Connectors → Advanced settings and turn on Developer mode.
• Back under Connectors, click Create. Name it Insytical, paste the server URL above, keep authentication on OAuth and click Create.
• Click Connect. Sign in to Insytical if you are asked to, review what ChatGPT may see and click Allow.
• In a chat, pick Insytical from the tools menu and ask away. ChatGPT shows an approval card before every action that changes something.

• “Show me my analytics across all platforms for the last 30 days. Which platform grew the most?”
• “What were my top 5 Instagram posts this month by engagement rate? Explain why each worked.”
• “How are my Meta ads performing this month — spend, impressions, clicks and cost per result?”
• “Compare my active campaigns across Meta, Google and TikTok. Where is the best return right now?”
• “Write me a weekly report: reach, engagement, top post and three takeaways.”
• “Which deals are stuck, and which projects are over budget?”
• “Show me everything scheduled for next week. Any gaps?”
• “Create five posts for this week across Instagram and Facebook on the theme of productivity tips, and schedule them at my best posting times.”
• “Shorten Saturday's Instagram caption and add three hashtags.”
• “Write and design an Instagram post about our weekend brunch menu — show me what it will cost first — and schedule it for Saturday at my best time.”
• “Make a 10-second vertical video of our new candle for a Reel. Tell me the cost before you start.”
• “Have Insytical write a LinkedIn post with a picture announcing our new branch — tell me the cost first — and save it as a draft for Thursday.”
• “Turn Saturday's Instagram post into an X post and a TikTok caption, and save both as drafts.”
• “Prepare a Meta campaign for our weekend sale. Ask me for the budget and dates, then give me the link to review and publish it.”
• “What’s working for my competitors on Instagram this quarter? Give me three ideas for my brand and save the best one as a draft.”

Start with a question about your account — your assistant will tell you which areas your workspace can use, and its currency and time zone.

• Connections use OAuth 2.1 with PKCE, the same standard the major platforms use. Your assistant never sees your Insytical password.
• You decide on the connection screen what it may access. Reading is listed area by area; Create and schedule posts, Create images and videos with AI and Prepare ad campaigns are three separate boxes, all ticked to start. Untick any of them, or all three to connect read-only. Launch ad campaigns starts unticked: tick it only if you want your assistant to publish campaigns, each one after your yes.
• Access is limited to the one workspace you connected, and your plan and team permissions apply on every request — an assistant can never see more than you can.
• Every action an assistant takes is recorded, and you can see it under Settings → Connected apps → Recent AI activity: owners and admins see what every assistant in the workspace did, everyone else what their own did. Text written by customers or third parties (a booking note, a scraped competitor page) is handed to your assistant as data to report, never as instructions.
• Disconnect at any time under Settings → Connected apps; every token that assistant holds stops working immediately. Removing the connector inside Claude or ChatGPT works too.

• Publishing is Instagram, Facebook and LinkedIn Company Pages only — not personal LinkedIn profiles. The drafts your assistant saves for X, TikTok, YouTube, Pinterest and Snapchat wait on your calendar for you to post yourself.
• Instagram needs an image or video; Facebook can post text alone. Instagram carousels take 2-10 image slides, from your media library or made by AI.
• With Create and schedule posts allowed, your assistant can also add an image or video to your Media Studio library from a public link — a JPG, PNG or WebP up to 10 MB, or an MP4, MOV or WebM up to 100 MB — and then put it on a post. The link has to serve the file itself, not a web page, and nothing is charged.
• Your assistant can also look at the pictures already on your posts and in your Media Studio library — a small preview of each, with its five main colours — so what it makes next can match your style. Looking costs it a little of its own context, never your credits.
• Anything your assistant makes with AI — a post's caption and picture, carousel slides, images, videos — spends the same AI credits and video allowance as inside Insytical. You see the cost first, and what is made lands in your Media Studio library or on the post.
• Amounts stay in the currency each platform reports and are never converted or added across currencies.
• Follower history is kept only for the Instagram competitors you follow: one count a day, from the day you add each one. The ads report’s competitor information is what your Competitor Analysis feature has already generated.
• Until you connect a platform there is nothing for your assistant to read, and it will tell you so rather than guess.

• “This request has expired.” Connection requests last a few minutes. Close the window and start again from your assistant.
• “This account can’t connect an AI assistant.” Sign in with the Insytical account whose workspace you want to connect — platform administrator accounts have no workspace data to share.
• The connect screen stops at the workspace’s plan. Every Insytical plan includes the connector, so this means the workspace has no active plan: its free trial has ended or its subscription has lapsed. Whoever manages billing for it — the account owner, or your agency if one runs it — can choose a plan under Plans. Then start again from your assistant. A connection made earlier works again within a minute of choosing a plan.
• ChatGPT shows no posting or campaign tools. Creating posts and preparing campaigns needs a ChatGPT Business, Enterprise or Edu plan with write actions allowed by your admin.
• The assistant says it can't make images or videos. That needs the “Create images and videos with AI” box, which is ticked to start when you connect, so check it wasn't unticked. Connections made before it existed don't have it: disconnect under Settings → Connected apps, connect again and leave the box ticked.
• The assistant says it can't prepare ad campaigns. That needs the “Prepare ad campaigns” box, which is ticked to start when you connect, so check it wasn't unticked. Connections made before it existed don't have it: disconnect under Settings → Connected apps, connect again and leave the box ticked.
• The assistant says it can't launch a campaign. That needs the “Launch ad campaigns” box, which starts unticked: disconnect under Settings → Connected apps and connect again with that box ticked. If it still can't, the workspace owner may have switched Ad spend off under Settings → AI assistants.
• The assistant says it can't look competitors up. Instagram only answers through a Facebook connection whose Page has an Instagram business or creator account linked. Open Competitors inside Insytical: it says what's missing and how to fix it.
• The assistant can read your competitors but can't add one or write a new summary. That needs the “Run analyses and refresh your data” box on the connection screen. If it was left unticked, disconnect under Settings → Connected apps, connect again and tick it.
• The assistant says connected but answers with errors. Remove the connector in the assistant and connect again, or disconnect it under Settings → Connected apps first.

Still stuck? Reach us from the Help Center inside Insytical and we will take a look.